NIKE - SP23 AIRMAX

Full ecosystem marketing campaign - senior creative producer

SP23 Nike AirMax extension work for Nike APLA, focusing on exclusive AirMax styles for NBHD.

Agency partner: Mox London

Creative concept, graphic and custom branding identity laddering up to Nike Global seasonal AirMax creative direction, asset capture, post-production, asset delivery, and digital production.

Channels: Nike.com, partner dot com, Nike app, Nike social channels, partner social channels, paid media, OOH, NBHD retail.