NIKE - NAOMI OSAKA - PLAY NEW TOKYO
Senior creative producer
Identifying an opportunity to leverage Nike tennis athlete Naomi Osaka in Shibuya crossing OOH, our team was briefed on a quick turn photo shoot opportunity to fuel the Shibuya placement. This was a personal fun high water mark of production, as we had a cramped and hectic athlete access day, and had just 5 minutes in the shoot run of show to capture this image. Shout out to art director Gino Woo for the partnership on this.
Photographer: Ward & Kweskin
Channels: Shibuya OOH, Nike digital
