NIKE - Y2K APLA

Full ecosystem marketing campaign - senior creative producer

Nike Y2K footwear marketing campaign. The absurdity of the mundane (and questionable) functionality of the DIY-inspired invention in action.

Creative agency: Mox

Creative concept and positioning, graphic and branding identity, asset capture, post-production, asset delivery, and digital production.

Channels: Nike.com, Nike app, Nike social channels, partner social channels, paid media, OOH, Nike retail, and partner retail.