NIKE - NAOMI OSAKA CAPSULE COLLECTION LAUNCH
Full ecosystem marketing campaign - senior creative producer
Nike Tennis athlete Naomi Osaka’s second capsule collection launch campaign.
Agency partner: Stept Studios
Creative concept and positioning, graphic and branding identity, asset capture, post-production, asset delivery, and digital production.
Channels: Nike.com, Nike app, SNKRS App, Nike social channels, catalyst social channels, paid media, OOH, Nike retail, and launch event.