MOSKO - S24 PRODUCT LAUNCH
Integrated e-comm product marketing campaign - marketing manager
Mosko Moto S24 apparel and luggage product launch campaign, shot in Mt. Hood National Forest.
Photographer: Drew Martin
Creative concept, marketing calendar, campaign project management, product merchandising, new luggage and apparel product positioning, production logistics planning, location scouting, social asset concepting and capture plan, in-the-wild campaign asset capture, studio e-comm image asset capture, video and photo post-production, asset delivery, copywriting, digital production, asset rollout across key e-comm channels.
Channels: Website, Mosko social channels, ambassador social channels, paid media, email, print ads.
