NIKE - G-DRAGON KWONDO 1 LAUNCH MARKETING CAMPAIGN
Full ecosystem marketing campaign - senior creative producer
South Korean rapper, singer, songwriter, entrepreneur, and “King of K-Pop” G-Dragon released his second Nike collab shoe, the Kwondo 1, in 2021. Our creative team was briefed on creative concepting and positioning for the Kwondo 1 release, campaign identity, capture with G Dragon in Seoul, South Korea, post production, digital asset production, retail, and launch event.
Directed and photographed by Sam Cannon, creative production partner Ways & Means, local production with Mother.
Budget: $1.2 million
Creative concept and positioning, graphic and branding identity, asset capture, post-production, asset delivery, and digital production.
Channels: Nike.com, Nike app, SNKRS App, Nike social channels, catalyst social channels, paid media, OOH, Nike retail, and launch event.
