NIKE - BRAZIL NATIONAL TEAM KIT LAUNCH WORLD CUP 2022
Full ecosystem marketing campaign - senior creative producer
The brief for this project encompassed all phases of work and delivery of assets for the Nike’s Brazil National Team Kit marketing campaign, aligning with key dates for World Cup 2022. The campaign storytelling centered on the kit’s product innovation, featuring the material design technical benefits, and the inspiration of the kit’s design featuring Brazilian jaguar print and texture. The campaign required four productions, including Wieden+Kennedy AV athlete shoot in Brazil; Brazil Men’s National Team studio shoot in Seoul, Korea; and Brazilian catalyst shoot in Sao Paulo.
Shout out to the incredible minds at ILOVEDUST for the graphic design system and identity, and the team at AKQA for digital ecosystem asset production.
Budget: $3.4 million
Creative concept and positioning, graphic and branding identity, asset capture, post-production, asset delivery, and digital production.
Channels: Nike.com, partner dot com, Nike app, Nike social channels, Brazil national team social channels, partner social channels, athlete and catalyst social channels, paid media, OOH, Nike retail, partner retail.
