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Kris Regentin

  • Work
  • About + Contact

ADX Portland
2012-2013, 2015
Staff photographer, marketing, social media management, shop steward

Details of my role and work

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I began working at ADX in 2012, first as a shop steward/working member in the shop. I worked to maintain equipment and oversee the shop usage, and assist other members with fabrication projects, tool safety, and shop maintenance.

Beginning in early 2013, I became the staff photographer, documenting events and work in the shop, and producing photo assets for social media and marketing. Along with ADX's in-house branding and design studio, Band, I worked on marketing campaigns and brand voice strategy. I managed social media accounts, wrote blog posts blog posts, created cohesive and recognizable hashtags for the organization, and assisted in designing brand assets for marketing campaigns.

  • Managed Facebook account and daily posting
  • Managed Instagram account and daily posting
  • Managed Mailchimp email campaigns and weekly newsletters
  • Wrote frequent blog posts detailing events, projects, and members of ADX
  • Created cohesive brand voice across all social media reach
  • Created hashtags associated with the ADX brand
  • Worked to produce brand assets with design studio Band
  • Photographed events, members, and projects within ADX for use in marketing and media
  • Produced crowdfunding campaign video in 2015 for "Portland Made: The Makers of Portland's Manufacturing Renaissance"
 

Social media samples

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"Portland Made: The Makers of Portland's Manufacturing Renaissance" crowdfunding campaign video

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